Built for this

Insurance runs on relationships. We make sure they're profitable ones.



The modern insurance marketplace where carriers scale premium without losing control of quality, appetite, or loss ratio.

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Aegis
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Biberk
Bristol West
Chubb
Cna
Coterie
Cover Whale
Csaa
Dairyland
Foremost
Gainsco Auto Insurance
Hagerty
Hanover
Hiscox Now
National General
Nationwide
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Openly
Rli
Root Insurance
Steadily
Three by Berkshire Hathaway
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The aggregators weren't built for profitability

Digital distribution was supposed to unlock growth. For most carriers, it unlocked volume. More submissions. Worse fit. Rising loss ratios. A channel harder to control than the one it replaced.

First Connect engineered a new kind of insurance marketplace.

 

Partners get the results they need on First Connect

See how they do it
116%

Increase in average monthly premium production

6 minutes

Time from launch to bind

 

Finally, a marketplace built for you

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Built for appetite fit

Your products reach the agents who write them. We match on risk profile, geography, performance, and optimize for scale only when you need it.

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Built for profitable growth

It’s about distribution with quality controls. We vet the agents and monitor the books, so that loss ratio is managed and delivered, not just hoped for.

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Built for agility like you’ve never experienced

API integrations, SSO, and solutions that scale. That’s next-gen technology backed by real human support giving you the edge to win.

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Built for your pace, your way

From personal lines to commercial, specialty, and E&S, scale at your own pace. Start in one state and expand when it makes sense for you. 

Success Stories

Built to deliver results

One partner scaled activation 116% with agents who already had access. Another wrote $3.5M in under 12 months from a standing start. Same platform. Different problems. Both got big wins.

“By simplifying how agents engage with us through First Connect, we made it easier for them to quote and place business, which has driven stronger engagement and premium growth.”

Mike Alexander, President, Jewelers Mutual

Jewelers Mutual, a leading specialty insurer, joined the First Connect marketplace in 2023. To accelerate agent access, policy volume, and premium, we implemented Effortless Carrier Login, an SSO-powered technology that eliminates the need for separate passwords and redundant login steps.

Seven months later, the numbers told the story.

32%
↑

Lift in avg. monthly access requests.

Effortless login. Measurable growth.

50%
↑

Lift in avg. monthly policy count.

They weren’t just accessing. They were writing.

116%
↑

Average monthly premium production.

The activation was real.

From launch to first bind in 6 minutes.

They sell speed. They needed a distribution partner who could match it.

This is what happens when speed-to-launch meets distribution built for it. The right agents. The right risks. Writing on day one. Distribution that compounds.

Simply Business is a digital insurance marketplace built for small commercial and proven track record of tech-forward solutions. In October 2024, they launched on First Connect with streamlined carrier access that skipped the usual day-or-week approval wait, and Effortless Carrier Login (SSO) that put agents one click from quote and bind. The First Connect launch playbook did the rest.

 

6 min.
↑

Time from launch to first bound policy.

Day one proved the playbook.

$3.5M+
↑

New business premium written in under 12 months.

Sustained premium growth.

8
↑

Instant Access carriers live at launch.

“First Connect is really in a category of one. And they’re just getting started.”

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Platform

How it works

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Marketplace matchmaking

Marketplace matchmaking

Carrier Store and Appetite Finder put your products in front of the right agents with the right risks. You set the criteria. We handle the match.

Agency management

Agency management

Proactive performance monitoring, book quality oversight, real-time market intelligence. Distribution economics without a distribution team.

Carrier insights (now in beta)

Carrier insights (in beta)

Stay updated on agency activity, share of wallet, and competitive performance by line and state. In beta with select  partners. Ask us how to get involved.

Support and enablement

Support and enablement

Agent onboarding, product training, co-marketing campaigns. Your latest product in the hands of thousands of qualified agents, fast.

Common questions

The answers that matter to carriers building digital distribution.

Contact

How quickly can we launch?

Launch timelines vary, depending on the level of integration, but you can be live on First Connect in as little as 3 weeks.

Do you have technical integration requirements?

From API integrations and single sign on (SSO) to your native platform, we work around the stack you already have.

What does your agency distribution look like?

We have independent agencies in all 50 states. They represent a broad range of agency size, experience, and specialties - from scratch agencies to large, top producing ones. 

How do you handle appointments and compliance?

We manage agent recruitment, vetting, compliance (license verification and E&O),  onboarding, and ongoing management—reducing your cost-to-acquire and cost-to-serve.

Expert partners, here when you need us

Distribution at scale

$500M+

Gross written premium in 2025

Proven network

150+

Carrier and MGA partners

Compounding momentum

14x

Premium growth since 2021

Seen enough? Let's talk.

Walk through your goals, your appetite, your geography, your unknowns. We’ll show you what controlled growth could look like for you. The best minds in insurance, whenever you need us.

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