Novella, an AI-powered wholesaler for your middle market commercial needs, is live and available for quoting in the carrier store. Get a quote in hours instead of weeks with Novella, all while having access to instant market reports and insights on your submission. Please note, Novella requires agencies to have a consistent flow of middle-market risks with $25,000 premiums or higher. Watch the recording from April 14, 2026 below to see how you can leverage Novella for your clients.
Novella AI Insurance Platform Training
Alex from Novella provided a training session on their platform, explaining that Novella is an AI-native wholesale insurance brokerage that focuses on middle-market property and casualty insurance with a minimum premium target of $25,000. He demonstrated how brokers can submit applications through the portal or via email/phone, and highlighted the key feature of a 24/7 live marketing report that provides real-time access to quote information and submission status. Alex also explained Novella's approach to working with carriers through AI-powered appetite guides and fit scores, noting that their typical markets include real estate, hospitality, contractors, and manufacturers.
Insurance Business Overview Presentation
Alex presented an overview of their insurance business, focusing on property, casualty, and real estate as their main areas. They operate across the United States, with headquarters in New York City and recently launched offices in Houston and Miami. Alex explained that they work with 85 carriers, including admitted and excess and surplus lines carriers, and emphasized their personalized approach to submissions, with a 75% chance of receiving a phone call from a broker to discuss risks. They also introduced a new proprietary exclusive property program through London for larger risks with a minimum premium of $200,000.
Agency Management and Licensing Discussion
Alex discussed the company's ability to provide management views for agencies with multiple agents, allowing heads of agencies to monitor submissions across their teams. He clarified that while the company specializes in real estate and hospitality, they can accommodate submissions that don't fit admitted market risks. Alex also addressed questions about licensing requirements in New York City and building age restrictions in California, explaining that non-resident licenses are needed for retail brokers in NYC and that there are no age restrictions for building coverage. When asked about approaching potential clients concerned about company longevity, Alex emphasized the lack of commitment required to try their services and highlighted their speed, transparency, and specialty focus.
Surplus Lines Insurance Market Discussion
Alex explained that their company handles surplus lines filings across all US states and offers insurance products for US and Canada markets, with a minimum premium requirement of $25,000. They clarified that while their name "Novella" might seem like "soap opera" in Spanish, it was intentionally chosen to mean both "short story" and "new," reflecting their mission to help brokers and agents become more successful through technology while preserving the importance of relationships in the industry. When asked about smaller premium accounts, Alex indicated they typically aren't competitive for risks under $25,000 due to their market focus on middle market E&S, suggesting other carriers like Covenant, Guard, and Liberty Mutual might be better fits for smaller submissions.